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Today, most customers are relying on social media to meet their needs when it comes to customer service, but most companies aren’t up to the task of meeting these demands. The most recent figure shows that around 80 percent of customer service inquiries or queries done online through various social media networks are ignored by most companies. On the other hand, companies with bigger following on social media are less like to reply. According to Janae DeRusso, a content and branding strategist for a digital marketing company Overit, responding as soon as possible to a query would be appreciated by customers. This is just like responding to a customer who walks into your store. To know more about this,
Source: Social Times
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